Event branding and design art direction for Oath’s 2018 Newfront at Pier 26 in New York City.
Oath set out to break through same old tech event with an uprising-themed Newfront that showcased creativity, diversity, and humanity to over 1,200 clients.
As the lead designer, I stamped the live performance stage, food stands and interactive innovation tunnel with guerilla style posters that represented 12 of our brands.
On their own, each poster brought the brand’s unique spirit to life in a can’t-miss-way. Combined in collage-form, the posters set the stage for the high-energy performances and partnerships that dominated the night.