Video and motion art direction for AOL NOW
A few years ago, the time was NOW. AOL had just acquired two large companies and brought several thousand salespeople together for the first time in a 3-day sales conference extravaganza.
Our NOW theme conveyed a sense of urgency and motivated the new team to hit the ground running. I art directed everything from an opening video to 360 on-stage screen designs to digital assets and signage with bold graphics, electrifying yellow accents and action-oriented imagery.