BUILD Series Rebrand
Branding, Digital, Print
BUILD Series
Verizon Media has BUILD, a live interview series where today's biggest stars promote their latest projects. We're talking JLo, Mcconaughey, Denzel—people who go by a single name big. (Beyoncé better be next!)
As the lead designer, I rebranded BUILD with a cool downtown vibe to stand out from the stuffy Midtown interview circuits. And a bold green graffiti style to match. We partnered with the iconic artist Mydeadpony to create modern colleges that represented BUILD’s diverse voices and authentic conversations.